PRIVACY POLICY


BCF International Ltd trading as "OFRESH" ("we", "us", "our") is bound by the 

We value our customer’s privacy and are committed to protecting your personal information. This Privacy Policy explains how we manage your personal information, including our obligations and your rights in respect of our dealings with your personal information.

1. PERSONAL INFORMATION

We collect and hold personal information that is reasonably necessary for, or directly related to, one or more of our functions or activities as a company. This information may include (as well as any other information you may supply us):

  • your name and date of birth;
  • your contact details including residential address and all delivery addresses;
  • your purchase history and date and time you access our websites;
  • your server address from which you access the internet and/or the internet address of the websites from which your visit originated.

OFRESH only collects sensitive information where it is reasonably necessary for our activities and either you have consented, or we are required or authorised by law to do so. The determination of whether information is deemed to be of a sensitive nature is to be made by OFRESH at its discretion unless otherwise determined by an official body with appropriate authority.

2. COLLECTION AND USE

Purpose: We collect and use personal information about you so that we can provide you with improved services and benefits in connection with our services to you. We collect only information that you give us, and information from our website, such as page visits and browsing information. When you register, or otherwise give us personal information, we may share that information with third party contractors or service providers. We use your personal information for the following purposes:

  • To ensure our site is relevant to your needs.
  • To deliver services, such as goods, clothing alterations, newsletters, events, and relevant information.
  • To help us create and publish content most relevant to you.
  • To allow you access to limited-entry areas of our site as appropriate.

No attempts are made to identify individuals browsing the site. The data captured is used so that we can accurately evaluate the content of the site and make improvements.

Method of collection: We only collect personal information by lawful and fair means. We generally collect personal information directly from you. This information will generally come from what has been provided in your purchase online, through our contact with you over email, messenger, telephone to complete an order, your entry form for a competition, customer service queries or other purchase related activities.

Unsolicited information If we receive personal information about you that we have not requested, and if we determine that we could not have lawfully collected that information under privacy law if we had requested it, we will destroy or de-identify the information, if it is lawful and reasonable to do so.

Who we may share your personal information with We may share your personal information with third parties where appropriate for the purposes set out above, including:

(a) financial institutions for payment processing

(b) referees whose details are provided to us by job applicants (where applicable)

(c) OFRESH’s contracted service providers or partners, including: overseas and local agents, delivery and shipping providers, information technology service providers, marketing and communications agencies, research and statistical analysis providers, hard copy and electronic mail houses, manufacturers and suppliers, external business advisers (such as recruitment advisors, auditors and lawyers).

(d) regulatory, investigative or government bodies to comply with laws.

We may ask one of these third parties to contact you directly for a specific purpose and provide us with information collected from you in the course of providing the relevant products or services.

Overseas Disclosure We may disclose your personal information to third parties and service providers located overseas in connection with a purpose. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.

We may disclose your personal information to the following locations:

(a) each country which you nominate as a delivery address – for order fulfilment (if not within Hong Kong), if you have ordered products from our online store and require delivery to an address in a foreign country.

(b) to overseas recipients or jurisdictions depending on the nature of the services those recipients provide to OFRESH (for example storing data via a cloud service, or servers located overseas).


3. WEBSITE

If you have any questions or concerns about transmitting your personal information via the internet, you may contact us using the contact details provided below, as there are other ways for you to provide us with your personal information.

Visiting our website: Anytime you access an unsecured part of our website, that is, a public page that does not require you to log on, we will collect personal information about your visit. Our website also includes a number of forms, including competition entry forms, which may require you to enter your personal details. If you save the data you enter on the form, this information will be stored.

Cookies: A "cookie" is a small text file which is placed on your internet browser and which we access each time you visit our website. When you visit the secured pages of our website (ie pages that you have to provide login details to access) we use cookies for security and personalisation purposes. When you visit the unsecured pages of our website (ie public pages that you can access without providing login details) we use cookies to obtain information about how our website is being used. You may change the settings on your browser to reject cookies, however doing so will prevent you from accessing the secured pages of our website. In order to collect statistics, we may anonymously log information, and identify categories of users by items such as domains and browser types. OFRESH is not responsible for collection or use of information obtained by third parties by way of cookies.

Email: When we receive emails, we will retain the content of the email and our response to you where we consider it necessary to do so. Your email address will only be used or disclosed for the purpose for which is was provided. It will not be added to any third-party mailing lists or used for any other purpose without your consent.

Security:We make reasonable efforts to ensure that the most up-to-date security measures are used on our website to protect your personal information. Any data containing personal information which we transmit via the internet is encrypted. However, we cannot guarantee that any information transmitted via the internet by us, or yourself, is entirely secure. You use our website at your own risk.

Links on our website Our website may contain links to third party websites. We advise that the terms of this Privacy Policy do not apply to external websites. If you wish to find out how any third parties handle your personal information, you will need to obtain a copy of their privacy policy.

4. MARKETING

We may use your personal information, including your contact details, to provide you with information about products and services, including those of third parties, which we consider may be of interest to you. We may also provide your details to other organisations for specific marketing purposes.

You may opt out at any time if you no longer wish to receive marketing information. In order to do so, you will need to request that we no longer send marketing materials to you or disclose your information to other organisations for marketing purposes. You can make this request by using the contact details provided below, by following the "unsubscribing" link from email marketing messages or by logging in to your OFRESH account and going to the Profile Page in My Account.

5. DISCLOSURE

In general, we do not use or disclose your personal information for a purpose other than:

  • a purpose set out in this Privacy Policy;
  • a purpose you would reasonably expect;
  • a purpose required or permitted by law; or
  • a purpose otherwise disclosed to you to which you have consented.

In order to process your order and deliver your purchases, we may disclose your personal information to third parties and our service providers. This includes companies who handle our order dispatch service and our delivery company. Your contact telephone number will be passed on to our courier company who may contact you by phone or text message in order to update you on the delivery date or time of your order.

We will only provide these companies with the information which they need to carry out their jobs. They will only be allowed to use your information in the way in which we tell them, and they will not be entitled to use it in their own right. We take all reasonable steps to ensure that these organizations are bound by confidentiality and privacy obligations with respect to the protection of your personal information. We may disclose your personal information to companies that are associated with us overseas.

6. ACCESS

You may request access to the personal information that we hold about you by using the contact details provided above. We will deal with your request for such access within a reasonable time. If we refuse access, we will provide you with a written notice which sets out the reasons for the refusal and the relevant provisions of the privacy law that we rely on to refuse access. We may recover reasonable costs in relation to a request for access to personal information.

7. ACCURACY

We take reasonable steps to make sure that the personal information we collect is accurate, up-to-date and complete. We take reasonable steps to make sure that the personal information we use or disclose is accurate, up-to-date, complete and relevant. Where we believe that the personal information we hold is inaccurate, out-of-date, incomplete, irrelevant or misleading, we will take reasonable steps to correct that information. You may also request that we correct your personal information that we hold by contacting us by using the contact details provided above. We will take reasonable steps to correct the information to ensure that it is accurate, up-to-date, complete, relevant and not misleading.

We will deal with your request to correct your personal information within a reasonable time. If we do not agree with the corrections you have requested, we are not obliged to alter your personal information accordingly. However, where we refuse to correct any personal information as requested by you, we will give you a written notice which sets out the reasons for our refusal.

8. SECURITY

OFRESH may hold your personal information in paper-based and electronic files as necessary. We require the administrators of our website to take all reasonable steps to ensure that your personal information which is kept in our files is protected from:

  • misuse, interference and loss; and
  • unauthorised access, modification or disclosure.

This means that, in respect of our paper-based files, the administrator maintains various security systems on its premises, and in respect of its electronic files, it maintains secure electronic network systems. When we no longer require your personal information (including when we are no longer required by law to keep records relating to you), we ensure that it is destroyed or de-identified.

9. QUESTIONS AND COMPLAINTS

If you have any questions, concerns or complaints about this Privacy Policy, or our use of your personal information, please contact the Privacy Officer using the contact details provided below. You can also contact the Privacy Officer if you believe that the privacy of your personal information has been compromised or is not adequately protected at the contact details below:

10. PRIVACY OFFICER

OFRESH, PO Box 21, Fo Tan Post Office, Shatin, Hong Kong.

11. PRIVACY LAW

OFRESH will use User Content in accordance with its privacy policy and subject to the Personal Data (Privacy) Ordinance of the laws of Hong Kong. OFRESH will protect your privacy in accordance with the Personal Data (Privacy) Ordinance as well as OFRESH’s privacy policy.